By Edward Shanahan
A
Quiet Man, Bruce MacMillan,
Quietly Created An Institution
In March, I called Bruce MacMillan at the Broadside Bookshop
to ask if we could get together so I could interview him for an
article I wanted to write about him for downstreet.net.
I told him my notion was to do a profile of him as the longest-running
Valley bookseller, known throughout the local book-reading and
book-writing community as a nurturer of authors and enabler of
book buyers.
He seemed reluctant to submit to an interview, but told me to
call in April after he got back from vacation.
On that second call he said quietly but firmly that he was at
a stage in his life when he did not feel the need to be written
about, and he declined my request.
I was slightly miffed, but I had had enough dealings with Bruce
over the years to realize that he could be abrupt, even gruff,
with others. So I chalked up his response to simple bad humor.
In July while I was away on vacation, I learned that Bruce had
died, I immediately understood what he was saying to me earlier:
time was running out for him and he wasn't going to spend precious
minutes answering dumb questions from a reporter. He had made
precisely the right choice, I felt in retrospect.
His life and his approach to his trade - reading, appreciating,
understanding and selling books - told his story. Others could
offer their own opinions about his contribution to and impact
on the community of readers and writers.
And offer they did at the memorial service held at Sage Hall
at Smith College that I was privileged to attend. There are few
among us who would not want to be depicted as Bruce was - intelligent,
gentle, loving, funny, principled - at that two-hour ceremony
attended by some 500 people, many of whom had known Bruce well,
and some only in passing, as the proprietor of what had become
a Northampton institution - Broadside Bookshop.
Creating an institution takes time - nearly 30 years in this
case - of consistent, patient, careful work. It takes thousands
and thousands of encounters with customers, new and old, strangers.
and friends It takes an abiding belief in the work, in the value
of the tasks, some very routine, you perform every day. Do that
long enough, well enough, and others get the picture - this is
important, this enterprise needs to exist and it can even survive
its creator.
Those who spoke - there was a strong feeling of community and
unity at the service - clearly had gotten the picture that what
Bruce created through his intelligence and his labor at the Broadside
Bookshop was worth every frustration and setback along the way.
They knew what he probably long ago realized that the bookstore
enhanced the community and made the city of Northampton a better
place by its very presence.
The High
Cost of Lying, Revisited
Sometime in the late 1970s, Fred Cusick, a young reporter at
the Daily Hampshire Gazette, was puzzled by information provided
in the resume of the background of a gubernatorial nominee for
state Secretary of Elder Affairs.
The nominee, Stephen Guptill, had said he had earned a graduate
degree in journalism from a university in England as well as another
advanced degree from an American institution.
A textbook cynic, Cusick was especially intrigued by mention
of the journalism degree - that just didn't sound like a English
academic discipline. So he made a few phone calls - the one to
England probably represented a good chunk of the newsroom budget
in those days, but Cusick established that the university offered
no such degree and had never heard of Stephen Guptill. The other
degree listed on Guptill's public resume turned out to be bogus
as well.
A call to Guptill confirmed that what Cusick had found out was
true. Guptill had lied. When the story broke, Guptill beat a hasty
retreat and turned down the nomination before Gov. Edward King
could withdraw it. End of story.
In 1981, while serving as a Pulitzer Prize juror, I was a member
of a five-member panel evaluating and recommending entries in
the category of newspaper feature writing. After three days of
deliberation and sorting through scores and scores of entries,
we came up with our choice - "Murder on a Day Pass" by Teresa
Carpenter.
Yet when the actual awards were announced several weeks later,
the winner was Janet Cooke for her sensational story in the Washington
Post about an 8-year-old heroin addict titled "Jimmy's World."
The five us on the feature writing jury were stunned because we
had never seen this entry, which it turned out had been submitted
in the category of local news reporting, but had been reclassified
by the Pulitzer Prize board, which makes the final decisions on
prize winners. In other words, the big boys had substituted their
choice for ours.
We felt betrayed that our work had been overturned by the board.
But our sense of betrayal turned to one of amusement when it was
revealed that Janet Cooke had fabricated the entire Jimmy's World
story under competitive pressures in the Washington Post newsroom
which placed a premium on winning journalism awards. The Pulitzer
board had been hood-winked as had the Post's editors and management.
Janet Cooke was stripped of her prize, fired, and from then on
became the poster child for the consequences of dishonest journalism.
It took both the Post and the Pulitzer board some time to recover
from the black mark they had inflicted on themselves and their
profession.
Any lesson here concerning Joseph Ellis, Pulitzer-prize historian
and his employer, Mount Holyoke College, in the wake of disclosures
that he fabricated - lied - about salient aspects of his personal
background during classes he taught at the college and in an interview
for a newspaper profile of him?
Sure there is. Like Stephen Guptill and Janet Cooke, Joseph
Ellis must pay the full price - with his job and his reputation.
In the wake of being turned down in the most recent competition
for a state construction grant, Lilly Library in Florence will
have to go back to the drawing board.
This might not be a bad time to renew an earlier proposal I made
that the trustees of the library make overtures to their neighbor,
the Florence Association, about undertaking a joint project that
would result in a combined renovated library and civic center
to occupy that entire site at the confluence of Meadow, Park and
North Main Streets.
Such a combined undertaking has the potential for creating a
space that would be distinctive and provide a focus for Florence.
Perhaps the state guidelines on funds for library renovation are
too restrictive to permit such a combined effort, but it is worth
studying even as plans move forward to reapply for state funds
for a free-standing library project. Paul Gaffney, president of
the Florence Association, told me the other day his organization
would be receptive to such talks.
Those of us who had the pleasure recently of listening to the
concert given by the brand-new Florence Community Band in the
little island at that intersection recognize that as more young
families move to Florence a new sense of community is taking root.
A distinctive civic center that would house many activities and
provide multiple services - library, cultural, municipal - would
do much to further cement Florence's own identity as a community.
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